The client is provided with an opportunity to input the information on previous experience of similar product usage and on personal product evaluation criteria. After that, both newly offered products and previously used products with similar function are evaluated in accordance to the clientís preferences, and respective ratings are displayed.
User-friendly interface is targeted at the average computer user. The system easily adapts to advertising of any product. The most suitable objects of such advertising are expensive products \ commodities of long-term usage (cars, real estate, high-tech household electronics etc).